New Tawn C Flagship Store in the Works

Just over a year after opening his first boutique at the Central Chidlom department store, Tawn is close to opening his first flagship TAWN C store at Gaysorn Plaza mall in Bangkok. This stand-alone store will offer him greater control over the space compared to the boutique in the department store. He will have a locking front door, the ability to play his own music, and won’t have employees of other brands traipsing through his space on their way to and from the stock room.

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The design for the store was done by our designer friend Ble, who designed the boutique and our condo, too. The feel of the space will be very modern but sophisticated, with walls divided into large pixels with molding. It should be very nice.

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At this point, the hope is that the store is ready to open next week. The picture above is from a week ago. The big question is whether the carpet is ready for installation on time. I suggested that Tawn should do a photo shoot with his models in hard hats in the construction zone of his store. He didn’t think that was a good idea.

 

Pastry in Taipei – Boîte de Bijou

While in Taipei for Andy and Sugi’s wedding banquet, I visited a cute little patisserie called Boîte de Bijou (“Jewel Box”). Both visits were to their second location on AnHe Road in the Da’An district, just across the street from Far Eastern Plaza mall. The first visit was fantastic. The second visit was a disaster.

This location is not very large but has a stylish, modern decoration that mostly showcases the beautiful pastries they create. You can select many of your own items and fancier, more delicate items (cakes, for example), can be selected at the counter.

Indoor seating is limited to one communal table and a half-dozen seats at the counter at the coffee bar. With beautiful marble-lined walls and a great view of the barrista, who is preparing most of the dishes on the menu, the counter is a good place to be.

The pastries are fantastic. Beautiful, well-executed, and nicely presented. This blueberry tart featured beautiful ripe berries and inside the tart was a hidden pocket of jam.

This pistachio cake was beautiful to look at and had a delicate foamy texture with a cookie crumb base and a raspberry filling. 

A surprise find was kouign amann, a Brittany-style pastry that has been gaining popularity worldwide. It is made similar to croissant dough except that sugar is sprinkled on each layer as it is folded and rolled out, making for a sweeter, more caramelized treat. The kouign amann here was a little tough and not as special as the other desserts.

Andy, Sugi, and I had a very pleasant afternoon break while Tawn was back at the hotel, taking a nap. Sadly, when I returned with Tawn a few days later, eager to share this cute little find with him, we ended up with a bad taste in our mouth.

Most of the seating at Boîte de Bijou is in an outdoor patio. When we arrived the second time, all the tables were occupied except one. Tawn sat down and I went inside to order pastries. As those were being prepared, I went to the coffee bar to order some drinks. The (manager? supervisor? random employee?) asked me where I was sitting and when I said we were sitting outside, she said that there was no room outside. I assured her we already had a table and even walked outside with her to show that Tawn was already sitting at the table.

In the next sixty seconds, my pleasant feelings about this patisserie melted away like spun sugar in a warm mouth. 

“Oh, that table is reserved,” she said. When we asked why there was no sign or any other indication that the table was reserved, she simply repeated that the table was reserved. When I asked where we should sit instead, she replied that they were full. “But I’ve already ordered our food,” I explained. “We’re busy today,” was her response.

I understand that there was probably a bit of a language barrier. We didn’t speak Mandarin and English is probably not her first language. But for so classy a shop, there was absolutely no class to their service. No apology, no attempt to accommodate us, nothing. The ideal solution would have been something like, “I’m so sorry we forgot to put a sign on that table. Since you’ve ordered your food already, could we prepare it to go and I’d be happy to give you your drinks for free to make up for your inconvenience.” 

Instead, she seemed uninterested in helping us, so we decided to leave. No food, no payment, just walked out the door, abandoning our pastries.

So if you make it to Taipei, there’s a really cute patisserie down a small lane. But before you go, be aware that their customer service lags behind their baking skills.

 

Dining in SF: Craftsman and Wolves

Our trip to San Francisco included visits to a number of bakeries and pastry shops. This time, we stopped by a new place, the interestingly named Craftsman and Wolves. Located on Valencia Street, they describe themselves as a “contemporary patisserie”. 

Compared to the homier looks of Tartine and Thorough Bread, Craftsman and Wolves is distinctly modern. The interior feels very large and a little cold. Nonetheless, the staff is welcoming and a large communal table at the front, next to a picture window, makes for a comfortable place to run into people unexpectedly over a cup of coffee and a pastry.

The selection of baked goods (this picture is just a sample) is wide, ranging from your standards (croissant) to something called The Rebel Within, which is akin to a baked Scotch egg. Again, comparing to some of the other bakeries that we visited in San Francisco, the display of goods here looks less bountiful and more austere.

We shared a gougere (baked cheese puff) and a croissant, both of which were well made and delicious. The croissant isn’t cooked to as deep a brown as at Tartine, but some consider that very caramelized exterior to be an acquired taste. 

Curious, I also ordered one of their muffins. I don’t recall what variety it was but remember that I enjoyed it, although wasn’t particularly overwhelmed. It was a good muffin, but not earth-shattering in its goodness.

For something more substantial, we ordred the frittata. Filled with vegetables, this frittata was remarkably underseasoned. We had to ask for some salt and having no salt shakers handy, they filled a small pinch bowl with some salt for us.

Overall, Craftsman and Wolves is another nice place to add on the list of bakeries and pastry shops to visit in SF. I think the minimalist interior, which would work well for a chocolate shop or somewhere selling fancy cakes, isn’t as welcoming as I would enjoy. That said, the food is good and that’s ultimately what matters. 

 

Food in SF: Four Barrel Coffee

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Located in the Mission District (Valencia Street between 14th and 15th), Four Barrel Coffee is a place that takes its artisanal coffee to a level of seriousness that you might expect from a master sommelier. Their attention to detail, bordering on the obsessive, would be ripe for parody if the results weren’t so impressive. The coffee is amazing, the pastries are fantastic, and the atmosphere is communal in the best sense of the word.

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The space is a large warehouse. From the front, you could breeze by (as I almost did) without realizing that there is a coffee house inside. If in doubt, look for the funky bicycle racks and outdoor seating (above).

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Immediately on your left as you walk in is a pour-over coffee bar. This “next thing” in coffee is all about the slow brew of coffee through a cone shape filter. Sound familiar? Yes, that’s the way most home coffee machines brew coffee. It seems, though, that you can get really particular about the details.

Anyhow, the person working at the bar can also answer questions about their coffees (sourced from micro-regions all over the world and brewed at the back of the shop) and other coffee making paraphernalia. In fact, one lady spent twenty minutes demonstrating the various Japanese made ceramic coffee grinders to me.

The counter and espresso machines are in the center of the room. The baristas have their own personality and flair, demonstrating a level of artistry that your average Starbucks barista will not. Of course, your average Starbucks barista is also now using a fully automated machine that requires no more skill to use than the average coffee vending machine minus the coins.

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The coffee roasting takes place in the back half of the warehouse. You can sit at a counter watching the action take place and it gives the space an especially industrial feel, which may explain what attracts the huge number of hipsters.

Besides the coffee, Four Barrel offers really amazing pastries, sources from three different bakeries.

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One that caught my heart (and caused me to make two return trips) was the kouign amann, a butter pastry from Brittany that seems to be the new cupcake on the west coast. These are provided by Starter Bakery in Oakland.

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Layers of buttery, sugary goodness that caramelize as they bake. You are not allowed to think about diets while you eat this. Just don’t.

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Another wonderful treat (not sure what bakery it was from but possibly Dynamo Donuts on 24th Street) was a lemon-thyme donut. I’m not generally a huge donut fan, but this was a spectacularly light, pleasant, and surprising donut. The lemon-thyme flavor is refreshing and much more complex than you might expect.

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And then there is the coffee. You can order any of Four Barrel’s single-origin coffees as an espresso. Not sure what the default espresso is, but I found it nicely balanced, not too acidic, and just what I needed to start the day.

 

Great Eats in Bangkok Volume 3 – Thai Breakfasts

Here’s the third video in my “Great Eats in Bangkok” series.  In this chapter, Tawn and I head out for a typical Thai breakfast in our neighborhood, Thong Lo.  While Thong Lo has developed over the years in the “Beverly Hills of Thailand” it is actually still a very local neighborhood with a wide socioeconomic range, various cultures, and everything from Mercedes Benz showrooms to sidewalk vegetable stalls.

Our breakfast consists of two things: jok (congee), a Chinese style rice porridge served with ginger, green onions, a fresh egg, and white pepper; and khao gaeng, a “curry and rice” shop that serves various curries, soups, and stir-fried dishes that you pick and choose from in a “Panda Express” sort of way, but much better.  One thing that was interesting is that we ordered the jok at one shop, then carried the bowl down to the khao gaeng shop, returning the bowl after we were done.

Previous entries:
Vol 1 – Guaytiaw (Rice Noodle Soup)
Vol 2 – Khanom Krug (Rice Flour and Coconut Pancakes)