New Tawn C Flagship Store in the Works

Just over a year after opening his first boutique at the Central Chidlom department store, Tawn is close to opening his first flagship TAWN C store at Gaysorn Plaza mall in Bangkok. This stand-alone store will offer him greater control over the space compared to the boutique in the department store. He will have a locking front door, the ability to play his own music, and won’t have employees of other brands traipsing through his space on their way to and from the stock room.

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The design for the store was done by our designer friend Ble, who designed the boutique and our condo, too. The feel of the space will be very modern but sophisticated, with walls divided into large pixels with molding. It should be very nice.

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At this point, the hope is that the store is ready to open next week. The picture above is from a week ago. The big question is whether the carpet is ready for installation on time. I suggested that Tawn should do a photo shoot with his models in hard hats in the construction zone of his store. He didn’t think that was a good idea.

 

Pulling an All-Nighter to Open Tawn’s Boutique (Updated)

Updates below. In about an hour, Tawn and I will drive to Central Chidlom, one of the most prestigious department stores in Thailand. We will arrive just as the store is closing for the night and in less than eight hours, with the help of a contractor and his crew, will install his first boutique. The previous occupant of the space will be moved out and their decorations demolished in less than two hours.

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The remainder of the night will be spent installing the decorative items, shelves, display cases, lighting fixtures, and all the other pieces needed to create the retail space and project the Tawn C brand image. Our friend Ble, a well-known interior designer here in Bangkok (he also designed our condo’s remodel) did the shop design and will arrive at 6:00 am to help with the final styling before the 10:00 am opening.

It will be a long night, but it is exciting to see two years of hard work finally turn into something real. Now, let’s hope we can turn it into something profitable, too!

Update – 5:20 am

Am back at home for a little bit after a night at the department store. Some moving people are supposed to show up in ten minutes to pick up some chairs from our living room. The chairs will be used in the store until the correct chairs that our designer ordered, arrive.

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The deinstall of the previous tenant’s decorations ran late because of some stone tiles adhered to one wall. We insisted that they needed to be removed because the dimensions of our cabinetwork would not allow for that extra two centimeters of thickness on the wall. By 12:30, our workers started carrying cabinetwork into the space and assembling it.

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After taking pictures of the crew installing the paneling on the front column, it occurred to me that it was facing the wrong way: it should be turned 90 degrees clockwise so the short panel that is visible in this shot faces the left of the picture. Tawn brought this to the workers’ attention and they eventually moved it. Then they discovered that due to incorrect measurements, the front riser on which mannequins will stand is five centimeters too long and intrudes into the aisle.

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The workers focused first on installing the rear cabinetwork and, once complete, turned their attention to resizing the riser. The mirrored borders were installed last and the worker was polishing them and peeling off the protective layer of plastic on the laminate.

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Just before leaving the store – about 4:30 am at that point – the workers had disassembled the riser and were manually cutting it (and the metallic edging) to size with a hacksaw. Tawn warned them that the quality of work had to be perfect. We’ll see how that turns out!

After the movers take the chairs, I’ll drive back to the store with some items that the designer and Tawn can use to dress the store. What time do the coffee shops open?