There is a dynamic tension when you move abroad. You celebrate what is different about your new home. At the same time, you miss things about what you left behind. After more than nine years living in Thailand, a conversation with a Thai friend who is considering returning to Bangkok after a long time in the United States, made me realize that everywhere is becoming more similar.
As I put it to him, “In the nine years I have lived in Bangkok, I have gone from really missing many things about living in the United States, to now being able to find most of those things here.” The obvious exception being family and friends who still live back there.
But when it comes to brands, foods, and treats that I used to think of as specific to one area or another, more of those items are available in most major cities around the globe.
Pinkberry is a Los Angeles-based frozen yogurt chain whose loyal customers’ cult-like adoration of the brand is similar to what you see when Krispy Kreme donuts opens in a new corner of the world. (Which happened here two years ago…)
I really like Pinkberry and enjoy getting some when I am back in California. No longer must I wait for a trip to the United States, though, as the first Pinkberry opened a few weeks ago at Central Chidlom mall in Bangkok. Certainly more branches will follow.
Harrods, Eric Kaiser, Fauchon, Laduree, Isetan, Uniqlo, Gap, Starbucks, Din Tai Fung, Krispy Kreme, Bon Chon, Muji, and now Pinkberry. The list of items you miss from home gets shorter and shorter as more and more of those items become available here. And that’s not to mention the items like tasty southern-style barbecue or European-style bread that is available from local providers.
That is a good thing, from a quality of living standpoint. But it causes me to wonder if there isn’t a downside to the ease and convenience with which I can get previously-regional items anywhere across the globe.
Does a place become a little less special when the local specialties are now available across the globe? Do we become a little more spoiled when an increasing number of our desires can be fulfilled, no matter where we are? And at some level, does “place” cease to matter?
No easy answers to those questions, but they are worth asking.