Socially Just Advertising

Here is an advertisement from Banco Provincia in Argentina that features a prejudiced old man and a transgendered woman.  The bank’s tag line: “Your life changes when there is a bank disposed to change.”  Initially, I was doubtful, but concluded that there may not even be an ounce of cynical manipulation.  Watch the ad and see what you think.

One interesting note: the man uses the female formal form addressing her.