Food in HK – Sift Patisserie

On our to-do list was a visit to the Hong Kong designer outlets.  Located in Ap Lei Chau, a little island on the south side of Hong Kong Island, most of the outlets are in a tall, nondescript building that for all purposes looks like an office building from the outside.  On each floor, though, are a handful of outlets for various name brands.

While Tawn did his shopping, I discovered the Sift Patisserie on the 22nd floor.  Quite coincidentally, after I started writing entries about this Hong Kong trip, Jack in Taiwan (now Toronto) suggested that I should go to Sift – a place I had already stumbled upon! 

Sift 1 Map

Location in the Horizon Plaza outlet building in Ap Lei Chau.

Sift 2 Map

Location in Wan Chai on Queen’s Road East.  There is also a dessert bar in Soho on Graham Street with a more extensive menu and wine, too.

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We were there just about opening time and I walked in to find a very cute but very empty space.  In fact, I waited for several minutes for someone to come out from the kitchen in back.  While waiting, I sat on a sofa and read a magazine, eliciting a surprised gasp when an employee finally came out of the kitchen and found me there.

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Cupcakes are all in trend right now, aren’t they?  It seems like they are, at least.  Generally, I am not a huge fan of cupcakes or cake in general because they are usually kind of dry even if they look pretty on the outside.

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I was pleasantly surprised to try their red velvet cupcake which was very moist and tasty and had a really nice dollop of cream cheese frosting.  While I’m always a little suspicious of red velvet – there is a LOT of red food coloring in there, after all, and I sense that artificial coloring probably isn’t that good for you – this was still a very enjoyable snack to accompany my latte.

To that end, Joanne over at “Week of Menus” created a “Not Red Velvet Cupcake” recipe that I’ve been meaning to try.  Entry here.

Speaking of things artificial, I noticed that Sift’s tag line on their website is “everything sifted, everything refined”.  While I get what meaning of “refined” they probably intended, my whole foods perspective made me cringe a bit at the word.  Refined foods are the ones we’re meant to avoid, right?  Anyhow, I’m sure they meant “fancy and luxurious” instead.

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I can tell that some thought went into their packaging design as the bags and boxes are very cute.  The rest of the sitting space wasn’t so interesting – white sofa and ottoman covered in fabric (bad choice when people will eat cupcakes on them!) and the walls were pretty scuffed up.  I get the impression that this location may be more of a production facility for them than an area focused on the retail side of operations.