On our to-do list was a visit to the Hong Kong designer outlets. Located in Ap Lei Chau, a little island on the south side of Hong Kong Island, most of the outlets are in a tall, nondescript building that for all purposes looks like an office building from the outside. On each floor, though, are a handful of outlets for various name brands.
While Tawn did his shopping, I discovered the Sift Patisserie on the 22nd floor. Quite coincidentally, after I started writing entries about this Hong Kong trip, Jack in Taiwan (now Toronto) suggested that I should go to Sift – a place I had already stumbled upon!
Location in the Horizon Plaza outlet building in Ap Lei Chau.
Location in Wan Chai on Queen’s Road East. There is also a dessert bar in Soho on Graham Street with a more extensive menu and wine, too.
We were there just about opening time and I walked in to find a very cute but very empty space. In fact, I waited for several minutes for someone to come out from the kitchen in back. While waiting, I sat on a sofa and read a magazine, eliciting a surprised gasp when an employee finally came out of the kitchen and found me there.
Cupcakes are all in trend right now, aren’t they? It seems like they are, at least. Generally, I am not a huge fan of cupcakes or cake in general because they are usually kind of dry even if they look pretty on the outside.
I was pleasantly surprised to try their red velvet cupcake which was very moist and tasty and had a really nice dollop of cream cheese frosting. While I’m always a little suspicious of red velvet – there is a LOT of red food coloring in there, after all, and I sense that artificial coloring probably isn’t that good for you – this was still a very enjoyable snack to accompany my latte.
To that end, Joanne over at “Week of Menus” created a “Not Red Velvet Cupcake” recipe that I’ve been meaning to try. Entry here.
Speaking of things artificial, I noticed that Sift’s tag line on their website is “everything sifted, everything refined”. While I get what meaning of “refined” they probably intended, my whole foods perspective made me cringe a bit at the word. Refined foods are the ones we’re meant to avoid, right? Anyhow, I’m sure they meant “fancy and luxurious” instead.
I can tell that some thought went into their packaging design as the bags and boxes are very cute. The rest of the sitting space wasn’t so interesting – white sofa and ottoman covered in fabric (bad choice when people will eat cupcakes on them!) and the walls were pretty scuffed up. I get the impression that this location may be more of a production facility for them than an area focused on the retail side of operations.