Despite being married to a fashion designer, I am not much of a fashionista. There are many reasons for this from having a practical bent to have a body shape and size that doesn’t lend itself to the skinny lines of most men’s fashion. So I generally do not enjoy clothes shopping. But the exception to this is shopping at UNIQLO.

The fourth biggest fashion brand globally, Uniqlo (pronounced “uni-glow”) is a Japanese casual wear chain wholly owned by Fast Retailing Co. Ltd. The experience I get shopping at Uniqlo reminds me of what I enjoyed about The Gap in the mid-1990s. So it was no surprised to learn that the brand, with a history that goes back only to 1984, specifically set out to emulate elements of The Gap in the late 1990s.

While their presence in the United States and Canada is limited to the largest cities, Uniqlo operates more than 2,200 stores globally with the largest presence in East and Southeast Asia. The clothing is moderately priced, well-constructed, on-trend but not to the point where something you buy will look out of date in a year. The range of outfits and styles is limited, so you don’t feel overwhelmed with choices.

What I like best, though, is that even here in Thailand, they offer clothes I can fit in. In Asia, sizes run smaller. What might be a size L in the United States is often a 2XL in Thailand and is often not available at all. At Uniqlo, for all except their skinny-fit pants (I am never going to be a skinny fit), I fit into an XL. I was pleasantly surprised to find some summer shorts this weekend that not only fit, but fit quite comfortably.

Here’s to the joy of finding clothes that fit, that you feel comfortable in, and that you feel are at least reasonably fashionable! Are you familiar with Uniqlo? What has your experience with them been like?