A Profusion of Malls along Sukhumvit Road

Is it perhaps some sort of sibling rivalry?  Listening to the leaders of Bangkok, one could be forgiven for thinking that they were feeling a little bit of envy of their better manicured regional sibling, Singapore.  Like listening to a youngster who both admires and despises his older brother, I chuckle each time an idea is mooted that seems to be chasing after Singapore: Let’s build a giant Ferris wheel by the Chao Phraya River!  Let’s relocate street vendors into clean, well lighted facilities!  Let’s build an endless chain of malls from Siam Square to Sukhumvit!

Not that there is anything wrong with these ideas – well, except the Ferris wheel – but it seems that our civic leaders should find the confidence to just say what we all know to be true: We’re not Singapore, we never will be, and that’s perfectly fine.  After all, if we were so much like Singapore, we would lose a large chunk of our tourists: the Singaporeans on holiday from their overly-staid city state.

Bangkok Mall Map

One area of the sibling rivalry in which we are making progress is the building of malls.  Singapore may well have its Orchard Road, but we have our (admittedly difficult for visitors to pronounce and often taken over by protesters) Ratchaprasong Shopping District, stretching roughly from MBK and Siam Square on the west to Central Childlom on the east. 

You could logically extend the shopping district along the same street (which confusingly changes names from Rama I to Phloenchit to Sukhumvit along the way), bypassing the rather frightening Nana district and ending up at Asoke and Phrom Phong, which are seeing the development of their own new malls.

Let’s take a look at some of that development.

Phloenchit Area

Phloenchit Area Map

In the Phloenchit area, which stretches from the Chitlom to Phloen Chit Skytrain stations, there are three new developments.  In addition to these new developments, the reconstruction of Central World Plaza, which suffered severe fire damage in the wake of protests that were broken up on May 19 of last year, looks to be proceeding on pace for reopening by year’s end.

The largest new project, long discussed but finally announced this week, is Central Embassy, built by Central Retail Corporation, owners of the Central World Plaza and Central Chidlom properties, among others.

Central Embassy

Built between Chidlom and Phloen Chit stations on nine rai (14,400 square meters) of land bought from the British Embassy, this 37-story multi-use development will contain 70,000 square meters of retail on eight floors along with a 222-room luxury Park Hyatt hotel.  Its design will feature a unique “twisting ribbon” that should add another landmark to the city’s skyline.

P1090925

A view of the Central Embassy project property looking west towards Central Chidlom (white tower on the right and the shorter brown and green building to its left).  Buildings on the British Embassy grounds are in the lower right of the picture.  The angle showed here is equivalent to looking at the model in the previous picture from the far right side of that picture.

When it is complete in late 2013, the Central Embassy project will have an integrated facade with Central Chidlom, including a bridge connecting the two.  Central Chidlom will reportedly be renovated so the two properties have a consistent look, giving Central Retail Corporation a second large mall (along with Central World Plaza) in less than a one-kilometer stretch of Phloenchit Road.

P1090927 Stitch

Also in this neighborhood, not 100 meters to the east, is a large stretch of empty land next to Phloen Chit station.  (Pardon the poor job stitching two photos together.)  This property has undergone fitful attempts at development over the years, with constructions workers coming in from time to time to clear the land of vegetation and put up construction fencing, only to do no further work. 

This week the process started again with the clearing of an old building at the front of the property which had served as the sales office for whatever project had initially been started before the Asian economic crisis more than a decade ago.  No signage has been posted yet indicating what the development will contain, but based on the neighborhood and size of the property, it seems likely that a mixed-use building with retail, office, and possibly condominiums or hotel rooms will be built.

  DSC_3259

Directly across the Skytrain tracks from this property is the Park Ventures Ecoplex, a combination office building and 33-story hotel that will be finished this year.  Once all these properties are complete, all the free land at the Ploenchit-Witthayu (Wireless Road) junction will be developed, baring the demolition of any older properties.

Sukhumvit Area

New Emporium Map

Follow Ploenchit Road east a few Skytrain stops and you get to the middle  of Sukhumvit Road, an area populated with expats and well-heeled Thais.  Since 1997, The Emporium, owned by the Mall Group (part-owners of Siam Paragon), has been the main shopping center for this area.  In fact, it was the first mall to have a direct connection to a Skytrain station, something that has helped it continue to be popular even in the wake of the explosion of malls around Siam and Ratchaprasong.

P1090917

The Emporium’s retail monopoly of the mid-Sukhumvit neighborhood is set to end this year as the new Terminal 21 project (previous entry about it) finishes construction at the junction of Sukhumvit and Asoke Roads.  Featuring a nine-story mall including a cinema and 40,000 square meters of retail space, the project will also have 145,000 square meters of office space and a 20-story serviced apartment.

P1090290

In the last few weeks, another challenger to Emporium (and the Ratchaprasong-centrism of Bangkok’s retail scene) has appeared.  Directly across the Skytrain tracks from Emporium, construction has started on an extremely large property.  No signage has been posted indicating what will be built there, but given the location it is hard to imagine that it won’t include a large amount of retail along with either a hotel or condo, or both.  (Edit: I just heard today from two reputable sources that this will officially by an expansion of Emporium’s footprint, colloquially called “Emporium 2”.)

There is also another large project two stations to the east at Ekkamai.  Edit: this will reportedly be an IT mall.

Rama IV / Sathorn

Lumpini Night Bazaar

The final development, retail-wise, is that the Lumpini Night Bazaar, a popular nighttime shopping area located across from Lumpini Park, has finally closed.  This property, owned by the Crown Property Bureau, is slated for a multi-use development by the Central Retail Corporation.  If you look on the first map in this entry, you will see that the Lumpini development is just down the street from the new Central Embassy project.

The closure and development of the Night Bazaar was tied up in legal action for the past two years, but after the calendar turned to 2011 its doors were finally shut and the bulldozers have moved in.  Look for another large mall project to appear along this stretch of Rama IV Road in the next two years or so.

Conclusions

What do all these developments mean?  It seems safe to say that the dominance of the Siam-Ratchaprasong area in the shopping scene will be challenged as development moves eastward on the Sukhumvit Skytrain line.  If anything, this should help ease congestion, both in terms of the number of people as well as the number of vehicles, that crowd that already crowded area. 

The real, and as yet unanswered, question is whether Bangkok needs so much retail space.  Tourism growth has slowed over the last few years thanks to political instability and other concerns.  It would seem that the local population’s buying power has limited ability to grow, too.  If that is the case, one can only imagine that we will be awash in a glut of malls and in that, we will be able to proudly hold our own against Singapore.

 

0 thoughts on “A Profusion of Malls along Sukhumvit Road

  1. Hi Chris,If I’m not mistaken, the project directly opposite Emporium is… guess what.. Emporium 2!!! The other project near Ekamai BTS adjacent to the “Mediplex” project is going to be an IT Mall, belonging to the richest or 2nd richest guy in the country, Mr Charoen, of the Thai Beverage (Beer Chang) group.

  2. The number of malls in Bangkok is ridiculous. But I am all for following the example of Singapore and moving ALL vendors off the streets and into hawker centers. I was just in Singapore last weekend and it was so nice to be able to walk on the sidewalks. What an amazing concept!

  3. I grew up in the suburbs of Columbus, Ohio, which for many years has been the most “over-retailed” place in the US. Malls and big-box stores everywhere. The result of the glut of retail space is the abandonment of entire chunks of the city. Once-thriving commercial centers sit empty all around my hometown and once-prosperous parts of the city (shopping malls with over 1 million square feet — 90k square meters!) as shopping has shifted to other neighborhoods. Left in the wake are residential areas without services they once had, entire square miles of abandoned commercial buildings, and overall blight. But there’s twice the retail space if you just drive 5 miles down the road! Very depressing to witness. Having never been to Bangkok, I don’t know how it compares (though I have long heard the statement from friends, “It’s one giant shopping mall after another”). Hopefully the surfeit of retail options there doesn’t have the same urban-decay effect that over-retailing has had in Ohio.

  4. @Poomsira – I actually just heard about Emporium 2 being that about an hour ago from someone else, so since I’ve heard it from two sources, that sounds reliable to me!  An IT mall sounds kind of lo-so for Ekkamai, doesn’t it?@Dezinerdreams – I’ve been thinking about doing an entry about architecture here in Thailand.  We’re actually developing a skyline that has quite a number of nice buildings, although they are spread out so you can’t appreciate them all in one place.@mike august – Fortunately, Bangkok doesn’t have quite as much of suburban sprawl development pattern as the US does, although there is some of it.  So we should steer clear of the entire “dead mall” syndrome that is happening in the US.  That said, we definitely have malls that are underutilized even in the heart of the shopping districts.@sgtowns – If I had to choose, hawker centers would be my Singaporean import, too.  Sidewalks for the walkers, is my motto.

  5. Here in Miami for many years our construction of malls, condominius and residential buildings exploded. There was construction going on everywhere. Till finally it all came to a rude awakening, to much growth and not enough people to assume it. Don’t know if thats something you might face in your part of the world, but maybe they need to slow down a bit ?

  6. Great analysis and full of information. Wow, are you sure you do not have city designer genes in your bloods?  You are so talented in so many things!   I thought Bangkok have a lot of shopping malls already last time I visit.  I think the twisting ribbon building is quite unique and interesting.

  7. Exciting things going on in Bangkok! And I was right with my assumption. 🙂 I love SG! Anyway, great architecture too…I mean I could imagine the fusion of modern buildings and the thai temples in the city. I hope they would find a way to keep the balance between the past and the present – Filipinos fail in that department. I hate our city urban planning…oh wait do we even have one? =/

  8. Wow, that seems like a whole lot of development. I always question the need for additional retail space in Singapore. Why do we need so many shopping malls? There are the same shops in every mall. So boring! Btw, I always prefer shopping in Bangkok more than Singapore.

  9. As if we need more shopping and consumption in the Big Mango! Did they rebuild the carnages at Siam Square? Anyway, I look forward to Emporium 2 in my upcoming visit, even though construction may take a long while!

  10. Don’t know how I missed this post.The way these malls keep sprouting, makes you wonder how people can spend so many hours going around from one mall to another. I think I will be lost with so much to do. I suppose that’s what is called improvement of the economy.

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