Interesting conversation recently. It began with the subject of the fast food workers who were striking to earn $15 an hour. It continued with a discussion of how the middle class in the United States has been hollowed out, with meaningful, well-paying jobs going overseas as consumers search for the least-expensive items without regards to the impacts of those purchasing decisions.
From there, we talked about the high cost of Starbucks coffee versus the coffee at McDonald’s. I pointed out that, while there may be many reasons to explain the price difference between Starbucks and McDonald’s, one main reason has to be that Starbuck’s provides a relatively generous set of benefits to front-line employees, compared with McDonald’s. Kind of illustrates the point about the impacts of our purchasing decisions.
A gross oversimplification, of course, but if we choose to buy from companies that poorly compensate their employees, we are sending a message. If we choose to buy from companies that treat employees better, we are sending another message.