Success in business is often a matter of degrees, finding that unique niche that sets you apart from the competition in a way that is meaningful to potential customers, but isn’t gimmicky. In the category of “I’m not sure if this is cool or silly” I present for your consideration, the bank in a garden.
For their 1,000th branch, Siam Commercial Bank (SCB), Thailand’s oldest bank, created what they are calling a “bank in a garden”, a themed branch that has just opened in the newly remodeled Paradise Park mall on the city’s rapidly expanding eastern flank.
Paradise Park, which was previously known as Seri Center, has undergone a complete makeover and as part of it, SCB decided to make a big splash in keeping with the new mall’s “Oasis of Eastern Bangkok” theme.
I’m all for innovation and certainly banking, which is still largely done in person here in Thailand (which explains why they have 1,000 branches!), is a task that will benefit from nearly anything that can make it more pleasant. But I’m not sure that artificial grass and artificial shrubs and wicker lawn furniture is going to help. Especially in a few months when the fake leaves and blades of grass start to fall (or be pulled) off and the greenery starts to have some bare patches.
What are your thoughts? Would you like to have a bank in a garden at your local branch?