Starbucks Moon Cakes



What the hell?  Starbucks Mooncakes!?  Reports from Tawn (my husband – already in Khrungthep.  Picture above.) that Starbucks in Thailand is selling mooncakes.  Instead of the usual flower image on the top, there is a Starbucks logo.  The filling?  Instead of traditional bean paste, they have a coffee-flavoured filling.


How does one react to things like this?  Part of me is just aghast: are there no depths of cultural appropriation too deep for Starbucks to sink to?  Another part of me is tickled by the cheeky audacity.  Then I remeember that Starbucks is a major client of my company, and figure maybe I should shut the heck up, eat my mooncake, and smile.


Talk about your conflicted feelings.


I’ve asked Tawn to snap a few photos of one of these culturally cross-pollinated cakes and will post one as soon as it is available.

2 thoughts on “Starbucks Moon Cakes

  1. Funky mooncakes are actually not a new idea. Here in New York’s chinatown, you can find them in various new flavors, such as red-bean, sesame, egg custard and green tea. Of course, you can find the traditional flavors all over too. I’m sure Hong Kong have more interesting stuff. Can I have a mocha mooncake to go?

  2. wowowow… it is almost the moon festival.. huh.. thanks for remind me… almost forgot bout it.. lol.. the mooncake look great…..

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